A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results. The problem also belongs to the people attitude towards the new launching product that is my company HUNKY. 2. They also influenced by Newspaper ad because the newspaper is read by most of the people today’s. Shoes have become more than strips of leather to protect tender tootsies. Dress shoesare categorized by smooth and supple leather uppers, leather soles, and narrow sleek . Besides advertisement, we will also carry out promotional activity such as public relation, direct marketing etc. There are certain opportunities for Shoes Company, such as increase more and more men and women design. It provides a lot of support in setting of marketing objective. It then sets out to describe the target audience for the product range and finally suggests a host of marketing strategies and activities that will help Nike to achieve its target of becoming the #1 sports shoe brand in India. Most of the people prefer only branded sport shoes whatever the quality belongs to that particular branded product. They all (competitors) mostly targeted the younger generation but HUNKY Company will target all level of people in the sport shoes segment with affordable price. The first method that Passion Soles will use to communicate this is location. Registered Data Controller No: Z1821391. Ø Well-established linkages with buyers in all parts of India. For kids segment our target audience will be the mother, for young people our target audience will be their wives or their mutual friends, for old people our target audience will be their sons or their families. (Source: – http: //www. They typically have a close fit, little if any padding, and a smooth sticky rubber sole with an extended rubber rand. It is only possible to capture the attention of the target market. Ø Increasing competition in ethical design. In SWOT analysis of the company, we have find the following that will help to make more strategical and cost effective IMC plan: Ø Easy availability of low cost for all level of people. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. Company Registration No: 4964706. Provide basic high heels in a pump style and offer feathers, sequins, jewels, chains, paints and flowers. Promotion, advertising and brandingactivities often have the objective of … Many of the shoes that are made out of pleather and look like they were dipped in wax, giving them a tacky appearance. Reflect a sense of playfulness or quirky edginess when you market your shoe boutique. have also been able to enter the market. The product strategy and mix in Nike marketing strategy can be explained as follows: Nike offers a wide range of products including shoes, apparel and equipment. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. What Is Sales and Marketing Strategy? Reputed global brands like Florsheim, Nunn Bush, Stacy Adams, Gabor, Clarks, Nike, Reebok, Ecco, Deichmann, Elefanten, St Michaels, Hasley, Salamander and Colehaan are manufactured under license in India. As a Hunky company IMC planner our communication objective is to create awareness among the people regarding our product. The message that Passion Soles will seek to communicate is that they offer the largest selection of fashionable women's shoes in Tacoma. Looking for a flexible role? When all is said and done, buying shoes is fun. Furthermore, j ust like any true content marketing strategy, it isn’t really much of a “strategy” at all. Ø Runningshoes: very similar to above, with additional emphasis on cushioning. In many cases these shoes can be worn by either sex. The Nike marketing strategy that most of us recognize isn’t the one that made them famous, at least not in the early days. Birchbox created a user-friendly referral system to help fans spread the word. Ø Sneaker bootand sneaker pump: a shoe that looks like an athletic shoe, but is equipped with a heel, making it a kind of novelty dress shoe. Assignment on Marketing Plan of Nike shoes 1. We have looked at the strengths and weaknesses of the Hunky Company as well as the opportunities and threats and have included them in this IMC plan. Ø Non availability of quality footwear components in the market. Shoes is a part offootwear that is use to first protect the humanfootand later, additionally, as an item of decoration in itself. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Although common objective of all IMC program is increase brand awareness, sale and design a unique image of the product in customers mind. Nike, Inc. is a marketer of sports apparel and athletic shoes. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Ø Abundant scope to supply finished leather to multinationals setting up shop in India. When all is said and done, buying shoes … Ø Fast changing fashion trends are difficult to adapt for every time for our company. With the creation of the website, customer can easily browse through the selection of available shoes and products provided by the Special Shoes Company and even receive services and promotion i… Branding can be fun, but it can also be tricky. The products in Nike's marketing mix are focused on high quality and wide variety of goods for sports enthusiasts. The consumer buying behavior basically influenced by various types of printing ad in business magazine and TV advertisement of sport shoes through different different types of celebrity. Ø By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. Reference this. After situation analysis we now able to know our organization strength, weakness, opportunities and threat present in environment. This allows you … These goals are set by people who are not marketing experts. * To receive feedback from customer on regular basis. The shoes are typically dyed to match a specific dress. Email marketing is one of the most powerful marketing strategy examples for businesses of all types. Ø The footwear component industry also has enormous opportunity for growth to cater to increasing production of footwear of various types, both for export and domestic market. Casual shoes are characterized by sturdy leather uppers, non-leather outsoles, and wide profile. On Sunday, the discount rises to 60 percent, and rises to 75 percent off on Monday. Entrepreneur Magazine: Flip-Flops, Sandals, Heels: Oh, My! * Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine with respect to target market. An auction is another possibility. To communicate among public and customers, we will advertise our product campaign on TV, magazine, online. For research they design the strategy for “Reebok junnon” event. Not many companies are focusing towards the older generation of shoes, so we want Hunky to be one of the first companies to have an all level of customer oriented sport shoes that will use by all level of people and this strategically message, we will introduce throughout in our IMC plan. Turn the fairy tale into a reality. So, to face giant challenges from all these we are creating our core value of the company that is the sport shoes for all level of people that most of the major competitors do not have. Ø Golfshoes: with “spikes” for better grip in grass and wet ground. Marketing Mix of Liberty Shoes analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Liberty Shoes marketing strategy. So to take a challenge in this segment from these all we will create our company brand value in the market through strong positioning message and with differentiate a unique sell property that is shoes for all level of people and this core value of the HUNKY Company will be shown throughout in IMC plan. Some broad categories are: High-heeled footwearmay be shoes with heels 2 inches (5cm) or higher. Her passion includes cooking, eating and writing about food. Special Shoes is one of the most successful shoe shops in the country. Ø Bowlingshoes: intermediate style between ordinary dress shoes and athletic shoes. Besides opportunities there is a lot of threat that create barrier for Shoes Company. These five example market segments are shown in the following diagram: The sporty market segment. 52 Types of Marketing Strategies In Use Today: Cause Marketing. Originally a distributor of shoes, the company now manufactures various shoe… Every organization is facing a lot of problem at present time in market analysis, so it became very necessary for every organization that before setting any objective the organization must be carried out situation analysis in order to recognize strength, weakness, opportunities and threat present in the organization. Non-leather footwear exported from India are Shoes, Sandals and Chappals made of rubber, plastic, P.V.C. Leather industry of India is the core strength of the Indian footwear industry. The major competitors in sport shoes in Indian context of the HUNKY Company are Nike, Reebok, Action shoes, Puma and Bata shoes. And they check their inbox daily. Do Your Research. Ø The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market. For this by the help of. The company is providing 2 years free servicing on sport shoes for the customer for customer satisfaction point of view. Education In Market analysis we must consider about the market size of the shoes industry in India. We will use those types of IMC tools for communicating the message to the people that will best for the need market. execute the marketing plan, with focus on products, place, promotion, and price (the 4Ps). Our business needs 10,000 website visitors, within the next 6-months from our inbound marketing activities in order to achieve revenue of $200,000 from inbound and content marketing. The name of our sport shoes is Hunky. If result is less than our standard than it means there is any default in implementation and monitoring in the program. Product:-The Main aim of the Hunky Company is to produce high quality sport shoes in various qualities for all level of people. Besides opportunities there is a lot of threat that create barrier for Shoes Company. When you are releasing a new line of shoes for women, hold a fashion show as part of your marketing plan. Ø Climbing shoes: a shoe designed forrock climbing. Resource strength of India in the form of materials and skilled manpower is a comparative advantage for the country. In this we identify our competitors and their strategy for example Reebok junnon event strategy for Reebok hub client.Then, systematically analyzing situational environments in order to identify our customers and understand their needs. Consumer also wants that the buying shoes can run in every environment and their social ego personality also influenced to buy a particular branded shoes. Ø Track spikes: lightweight; often with plastic or metalcleats. Leather footwear exported from India are dress shoes, casuals, moccasins, sport shoes, horrachies, sandals, ballerinas, boots. The major competitors in sport shoes in Indian context of the HUNKY Company are Nike, Reebok, Action shoes, Puma and Bata shoes. On the basis of market analysis we can easily identify our competitors in this field and after that we can easily target our segmented market which is beneficial for our new product and what kind of positioning message should be for them and how IMC will be affected for those target market can be easily identified. Ø As footwear retailing in India remain focused on men’s shoes, there exists a plethora of opportunities in the exclusive ladies’ and kids’ footwear segment with no organized retailing chain having a national presence in either of these categories. Marketing Strategy Example #3 TOMS TOMS is a formidable brand that’s geared towards a trendy and socially-conscious audience. Since then she has written additional books as well as screenplays, website content and e-books. Ø Cleat (shoe): a type of shoe featuring molded or removable studs. It acts as a road map for business owners in determining the effective ways of successful sales and marketing. Nike Inc.’s growth comes with changes in its product mix. The winner gets a free pair of shoes. They are generally made from sturdy leather uppers and non-leather outsoles. Men’s shoes can be categorized by how they are closed: Ø Plain-toes: have a sleek appearance and no extra decorations on the vamp. They are often rented or loaned at bowling alleys. They mostly targeted the younger generation but HUNKY Company will target all level of people in the sport shoes segment with affordable price. HUNKY Company is basically made sport shoes that are for all level of people. You might want to limit it to one pair of trade-ins for each pair of new shoes, or you'll have your customers cleaning out their closets to get that latest hot pair of heels. If you need assistance with writing your essay, our professional essay writing service is here to help! Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. On Friday, shoes on sale are 33 percent. 30 crore. Ø Growing fashion consciousness globally. Your marketing plan will determine how you plan to advertise, your public and community relations strategy, your marketing budget, and your target market. Target audience: – The Hunky company target market for the shoes product is kids to up to 15 years, young people and old people above 50 years. Shoe shopping can be either a contact sport or a relaxing afternoon with girlfriends. After situational analysis we must find the problem regarding IMC communication related to the current market environment. After Research survey done by various shoes company, it has been founded that male respondents were more brand conscious than female. There is a large variety of shoes available for women, in addition to most of the men’s styles being more accepted as unisex. Fun Marketing Ideas for a Shoe Boutique. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. It is best to limit this marketing idea to women's shoes only since women tend to be more receptive than men to these types of events. Ø Growing international and domestic markets. Shoes have traditionally been made fromleather,woodorcanvas, but now a days it is increasingly made fromrubber,plastics, and other petrochemical-derived materials. They usually have cotton or canvas upper and a flexible sole of rope or rubber. The most important thing I wanted to focus on is marketing “plus-size shoes.” I have many friends and family who are so limited and are really missing out on the fun in shoe fashion because they have a hard time shopping for shoes in sizes 10 and up. Ø Uneconomical size of manufacturing units. Under situation analysis, we also analyze financial position of company. There is no particular design trend in shoes among female, but males are more conscious towards their fashion trends. First of all we will see the market size of shoes industry:-, On the basis of that finding we will do all market activities regarding our IMC plan. By Saturday, they are 50 percent off. Our positioning message for our product will be the following:-, Be One Step Ahead in Fashion and quality with HUNKY. Currently, customers must travel to the actual shop to purchase their shoes. “Fitting” and “style” are the major attributes considered by customer while buying shoes.Our Shoes Company HUNKY which makes sports shoes has come up with a new IMC plan for the new sport shoes product for the new region Bihar where the target market in the segment Bihar will be Patna, Hajipur and muzaffarpur. Our academic experts are ready and waiting to assist with any writing project you may have. In Hunky we are creating the core value of our product that is shoes for all level of people with affordable price that most of our competitors do not have. The Athlete’s Foot uses a strategy of providing a service to the entire market. Generally, pricing strategies include the following five strategies. * To create relationship with customer on personal level. https://www.linkdex.com/en-us/inked/marketing-strategy-examples Ø Cycling shoesare equipped with a metal or plastic cleat to interface withclipless pedals, as well as a stiff sole to maximize power transfer and support the foot. The company will also provide discount offer and allowance for the channel members. We're here to answer any questions you have about our services. Ø Hikingshoes or boots: usually have a high somewhat stiff upper with many lace eyelets, to provide ankle support on uneven terrain, with extra large traction on the sole. Success for a business or organization is a matter of good guidance and following the direction it has from the beginning. Meaningful story – They’re selling more than a product; they’re selling aspiration. Ø Lack of modern finishing facilities for leather. This is possibly the most popular decoration. SMART Marketing Objectives Examples. Place: – Thedistributionchannels for Hunky Company are as follows:-, Your browser may not support display of this image. Shoes have become more than strips of leather to protect tender tootsies. Develop social networking profiles on Pinterest, Twitter, LinkedIn, Facebook and Google+ around a shoe theme to play off your shoe boutique. The concept includes online and offline marketing channels. They have harder rubber soles/heels so as not to damagebowlingalley floors. Display the shoes in the store with photos of the celebrities. We will have to also care about the distribution channel of Hunky Company and also about the marketing mix communication. Katie Jensen's first book was published in 2000. Attach an Influencer to Your Brand. 34 Marketing Plan Samples and Everything You Need to Include In Your Strategy Toachieve this objective we implement various strategies. Ø Create product belonging and position among buyer’s mind. Ø Espadrillesare casual flat or high-heeled fashion sandals of a style which originated in the Pyrenees. This requires internal knowledge about what your organisation cares about and who they want to help in the world. Cost-plus pricing —simply calculating your costs and adding a mark-up Competitive pricing—setting a price based on what the competition charges Without these, your business or organization wont have the proper reasons to function. Ø Wedge Sandals are sandals but have the ankles higher as if wearing a high heels shoe. The main objective of the advertisement of the Hunky company will be the following:-. This audience has a preference for stylish, affordable, yet comfortable shoes. The Indian Footwear Industry is gearing up to leverage its strengths towards maximizing benefits. HUNKY Company is basically made sport shoes so, we have segmented the market as a sport shoes among all shoes types. Ø Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07. Fashionistas know that the shoes can make or break an outfit. Although it is quite popular, Special Shoes need an online based shopping site or a website to further enhance their position as one of the top shoe shops in the country. The Main purpose of this event was to increase the sale of Reebok shoes. In this amount we will capture our target market through various types of IMC tools through the strong positioning message. The tickets go into the glass shoe. Highest bid wins the shoes. Study for free with our range of university lectures! We will use following tools for capturing the target audience with respect to the target market:-, The operational strategy of above all applying IMC tools for the HUNKY shoes company is following:-, In advertisement part we will expend Rs. *You can also browse our support articles here >. Pricing a product is one of the most important aspects of your marketing strategy. Originally the spikes or “cleats” were made of metal but replaceable “soft spikes” made of synthetic plastic-like materials with prongs distributed radically around the edge of each spike are much more common today (and are required on many golf courses since they cause less damage to the greens). Jennifer Abernethy, the author of "Social Media Marketing," suggests tweeting specials to your followers. HUNKY Company will use all IMC tools which will be best suited for flowing the message among the targeted people. MANUFACTURER (COMPANY), Your browser may not support display of this image. Ø Mulesare shoes or slippers with no fitting around the heel. Cost of multiple tier sales … which have helped the brand grow. The foot contains morebonesthan any other single part of thebody. Her articles specialize in business and personal finance. Email marketing works well for nearly any business because most consumers have an email address. On the basis of this target market we will make positioning strategy and we will make IMC plan that will help us to increase market share and established the HUNKY brand in the market with respect to all competitors. No plagiarism, guaranteed! Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. Fashionistas know that the shoes can make or break an outfit. SHOES SEND TO RETAILER. Usually worn while playing sports such asrugby,football,American football, or base ball. Our discussion on market and consumer behavior will be strated to the following discussion of IMC plan of shoes:-. IMC plan we create the brand image of our product and differentiate feature of our product into the mind of customer. HUNKY is a strong competitor in the SHOES industry and it is focusing on increasing the brand equity and profitability of companies focused on increasing their share in the footwear market. The industry is poised for adopting the modern and state-of-the-art technology to suit the exacting international requirements and standards. Ø Aim to present the customer with new designs, infrastructure, and country & company profiles. Price: – The price range of the product range will be from Rs. With changing lifestyles and increasing affluence, domestic demand for footwear is projected to grow at a faster rate than has been seen. It’s provides a sense of direction to the company that what has to done in further marketing plan. * Set displays of shoes in showrooms and major dealer outlets in all cities. 1. Cisco has always been proactive in its use of content marketing and social … Work shoes are designed to stand heavy wear, to protect the wearer, and provide high traction. 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