The designers behind the brand have continually striven to be innovative while maintaining their classically refined style. “ “Prada History Founding. In 1977 Patrizio Bertelli founded IPI spa, where he concentrated the production resources he had built up over ten years in the leather goods industry. Miuccia gave Prada a change in direction, moving it towards high fashion. Home » Recent Articles » The History of Prada: The Story Behind the Name. Though the bag was originally introduced in 2007, the history of the bag dates back to Prada’s humble beginnings. Be the first to contribute! This was the first store of the Epicenters project, whose purpose was to redefine the shopping concept and try out inventive ways to interact with customers. In 1999, the Prada Group acquired the classic brand Church’s, founded in 1873 in Northampton, England. It looks like we don't have any Biography for Mario Prada yet. With that said, while Prada might be very recognizable for a lot of people out there, it can nonetheless be useful to mention something about how it came into existence. For the uninitiated, Prada, which was founded in 1913, originally functioned solely as a leather goods company, started by current CEO and creative director Miuccia Prada’s grandfather, Mario Prada. Mario Prada did not believe that women should have a role in business and prevented any female family members from joining his company. Though the bag was originally introduced in 2007, the history of the bag dates back to Prada’s humble beginnings. Learn more about Prada’s life and career. Also in 2003 the Group partnered with Spanish cosmetics manufacturer Puig Beauty & Fashion Group, launching the first fragrance, Amber, at the end of 2004. In 2006, Miu Miu moved its fashion show venue to Paris to better represent its brand identity. Like other famous European leather houses of that era, it started out making luggage and steamer trunks for a burgeoning travel market. They started selling bags, trunks and accessories for travel. 1919 Prada is appointed “Official Supplier to the Italian Royal Household”; as such it acquires the right to incorporate the House of Savoy’s coat of arms and knotted rope design into its… Hollywood stylist Elle Molchan gives us an insider look into what really going into training for the Oscars. 1913 Mario Prada opens in Galleria Vittorio Emanuele II, in Milan, an exclusive store selling leather bags, trunks, beauty cases and luxury accessories. The company, originally named Prada Brothers, was started in 1913 by Mario Prada in Milan, Italy. Prada S.p.A. (/ˈprɑːdə/ PRAH-də, Italian: [ˈpraːda]) is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada. Prada names Raf Simons as co-creative director, ushering in a new era for the label. Founded in 1913 by Mario Prada, Prada began as a Milan-based leather goods store then known as Fratelli Prada (Prada Brothers). 2016 featured extensive industrial investments, leading to the inauguration of a new leather goods factory and the renovation of five factories in Tuscany and Umbria. Once a member of the Italian Communist Party and a mime student, Prada was an … The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop – Fratelli Prada (English: Prada Brothers) – in Milan, Italy. The first Prada store opened in 1913 in the prestigious Galleria Vittorio Emmanuele II in Milan, Italy. Prada is one of the most iconic brands in fashion history. Here is the history of Prada and the famous name. Prada is most definitely here to stay. by Redação (Brazil) Miuccia Prada is canon in the industry. The company first added footwear to their growing product line in 1979. 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